New arrival - 3AM

Some collections begin with a mood board. This one began with a habit.

I’ve always been a night owl. For as long as I can remember, 3 AM has been my quietest, most honest hour. When the world falls silent, ideas find their way to me. It’s in those moments that most of By Nirjari’s most defining pieces have been imagined, sketched & brought to life.

Over the years, I realized it wasn’t just a time on the clock. It had quietly become a part of my creative process. A space where instinct takes over & design feels effortless.

So when it came time to name this collection, there was only one name that felt true.

3AM.